The Offical Blog of Chew Magazine http://blog.chewthemagazine.com Chew Magazine is the Contribution Based Digital Magazine for a New Generation Wed, 08 Sep 2010 09:27:07 +0000 http://wordpress.org/?v=2.6 en 2nd Birthday Issue // LIVE! http://blog.chewthemagazine.com/?p=1032 http://blog.chewthemagazine.com/?p=1032#comments Wed, 08 Sep 2010 09:27:07 +0000 beth http://blog.chewthemagazine.com/?p=1032

Chew magazine is blowing out candles this month – two to be exact! And we’re mighty pleased that this underground magazine – fanzine, microzine, independent magazine (‬call it what you like) – have been challenging traditional perceptions of magazines and design and have pushed the boundaries of creativity and expression for the past two years. We’ve published work from incredibly talented creatives from all corners of the globe – from India to Germany, Holland to America and back home. We’ve met groundbreakers and creative junkies who share a common passion: to constantly seek new ways to express themselves in an edgy and unexpected way. And we serve it up in a high-quality magazine to an ever-hungry audience. Just have a look at the 2nd Birthday Edition to see what we mean…

Chew inspires and is inspired by our readers. Some say it “blows [their] mind!”, while others #FF us because we “are so fabulously ill – glad to have discovered you!” and send us air kisses. “Chew is fresh, original and unique, the key elements needed to stand out as a pop-culture publication in SA today. With interesting articles, photo-shoots and cool design work, Chew also provides a much-needed platform for young artists and writers to express themselves, offering them creative freedom that ultimately gives this magazine a definitive irresistible edge.” [Thanks Kudi, blush blush … one large slice of Bday cake on its way to you.]

Here’s to another chew-a-licious year ahead in the creative virtual playground. Dig in!
x Team Chew x 

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1032 Chew 2nd Birthday Issue // Live Tomorrow! http://blog.chewthemagazine.com/?p=1031 http://blog.chewthemagazine.com/?p=1031#comments Tue, 07 Sep 2010 14:19:59 +0000 beth http://blog.chewthemagazine.com/?p=1031

Busy uploading Chew’s Second Birthday issue and making final ‘tweaks’ - live tomorrow

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1031 CO-OP // Furniture Exhibition // Joe Paine http://blog.chewthemagazine.com/?p=1030 http://blog.chewthemagazine.com/?p=1030#comments Mon, 06 Sep 2010 12:16:57 +0000 beth http://blog.chewthemagazine.com/?p=1030

insideout is a furniture and product exhibition that crosses the threshold between 
what goes in and what goes out.

indoor planters / outdoor seating / lighting / avian products

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1030 Darkie S/S Collection 2010/11 and PARTY! http://blog.chewthemagazine.com/?p=1029 http://blog.chewthemagazine.com/?p=1029#comments Wed, 01 Sep 2010 11:38:51 +0000 beth http://blog.chewthemagazine.com/?p=1029

The Darkie S/S2010/11 collection will be showcased on 10 September 2010 at the National Library’s ”Centre for the Books” and promises to be a show filled with extraordinary street fashion, popping colours, books and an after party that will blow your stylish socks off!

HURRY, LIMITED TICKETS AVAILABLE
Get your tickets from 159 Longstreet, Cape Town or contact infodarkie@gmail.com // 021 4242 993

Show Tickets (h19.30 for h20.00)
R150 premium (seated)
R100 standard (standing)

After Party Tickets
R80 (available at the door)

WHERE?
62 Queen Victoria Street // Cape Town

We will see you there!

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1029 Pimp my Mirror http://blog.chewthemagazine.com/?p=1028 http://blog.chewthemagazine.com/?p=1028#comments Tue, 31 Aug 2010 13:43:02 +0000 beth http://blog.chewthemagazine.com/?p=1028

An exciting project at this year’s 5th annual Cape Homemakers Expo, from 2 to 5 September 2010 at the CTICC (Cape Town), is MirrorArt. A variety of artists were invited to decorate a mirror and frame to their heart’s content, including the Chew team (see our mirror above). The mirrors will be displayed for the duration of the Expo, and visitors are invited to bid on their favourite design. All funds raised will be donated to Habitat for Humanity. We will see you there!

Posted via email from Chew magazine

]]> http://blog.chewthemagazine.com/?feed=rss2&p=1028 Fashion Avant Garden http://blog.chewthemagazine.com/?p=1027 http://blog.chewthemagazine.com/?p=1027#comments Thu, 26 Aug 2010 14:11:55 +0000 beth http://blog.chewthemagazine.com/?p=1027

Summer is definitely on our doorstep and it seems like blooms are in full swing. Here is a little preview of the Hip-Hop summer 2010 collection ‘Avant Garden’ … What a ‘bloomin’ good show!

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1027 Gazelle Featured in NYLON magazine http://blog.chewthemagazine.com/?p=1026 http://blog.chewthemagazine.com/?p=1026#comments Thu, 26 Aug 2010 13:54:14 +0000 beth http://blog.chewthemagazine.com/?p=1026
I just stumbled upon this Gazelle feature in the latest issue of NYLON magazine. The interview and photo shoot was done during their tour in Paris. In their own words, “We take our first steps into infiltrating the American media”. 

Chew says: LOVES it! 

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1026 Summer Trend // Eyes http://blog.chewthemagazine.com/?p=1025 http://blog.chewthemagazine.com/?p=1025#comments Thu, 26 Aug 2010 10:45:33 +0000 beth http://blog.chewthemagazine.com/?p=1025

Forget those conservative hues and add some vibrancy as you begin to plan your summer wardrobe, word on the street is that eyewear for summer is going to be brighter and bolder than ever. Out with those tortoiseshell frames and in with flamboyant frames. Indulge in this summer’s key colour trends including intense reds, rich greens and azure blues, as well as feel good yellows (LOVES it) and fuchsia pinks.

Ed’s Pick: A bright pair of Wayfarer’s in azure blue (for weekends) and a stylish pair of D&G’s in green fluro (for the week).

Are you ready for your colour burst?

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1025 Kick Start Your Wardrobe With This Discount http://blog.chewthemagazine.com/?p=1024 http://blog.chewthemagazine.com/?p=1024#comments Thu, 26 Aug 2010 09:44:12 +0000 beth http://blog.chewthemagazine.com/?p=1024

Definitely one of our favourite online destinations!

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]]> http://blog.chewthemagazine.com/?feed=rss2&p=1024 The world’s first wearable magazine http://blog.chewthemagazine.com/?p=1023 http://blog.chewthemagazine.com/?p=1023#comments Tue, 24 Aug 2010 11:28:40 +0000 beth http://blog.chewthemagazine.com/?p=1023

Meet Peter Lundgren, the man behind T-post, the world’s first wearable magazine … (from Chew magazine’s ‘CREATIVE JUNKIES’ issue)

1‭. ‬Tell us about your journey leading to T-post‭? 
I come from‭ a small northern Swedish village with a population similar to a‭ medium-sized grocery store‭. ‬Prior to T-post I had an advertising agency that specialised in ethical advertising‭. ‬Some of our clients included Amnesty International and MTV‭. ‬Under the wings of the agency‭, ‬we started a clothing line called‭ ‬‘It’s So Fucking Fresh‭! ‬‮–‬‭ ‬for more information visit nature‭!‬’‭ ‬The thought behind the brand was to promote the idea that being one with nature was the only way to truly be original‭. ‬I also produced numerous music videos and short films during that time‭. ‬The idea for T-post was born back in 2004‭ ‬as a fun project we did in between other clients‭. ‬I realised that I needed to focus on it 100%‭ ‬to get it to take off‭, ‬so in 2006‭ ‬I handed over the agency to my partner so‭ I was able to give T-post the chance it deserved‭. ‬My goal was‭ to not take on any investors along the way‭, ‬even though I had lots of offers‭. ‬Which left me with six months to get the number of‭ ‬subscribers from 300‭ ‬to 1‭ ‬000‭ ‬to still have a job‭. ‬But after about two months we got a centrefold article in one of the biggest‭ ‬newspapers in The Netherlands‭. ‬After that T-post got its own life‭ in newspapers and on the internet‭.  ‬

2‭. ‬When I first saw T-post‭, ‬I was like‭ ‬‘WOW’‭, ‬this is awesome‭. ‬How did you come up with this idea‭?‬‭ 
 It all started with the idea of trying to rewire the structures of news communication‭. ‬We started concepting ways to engage people in important topics‭, ‬and our favourite garment‭, ‬the T-shirt‭, ‬seemed like an ideal medium for doing so‭. ‬T-shirts inspire conversation‭, ‬and when you add a story behind them‭, ‬you get people thinking‭. ‬By combining a news magazine subscription with a T-shirt we’re able to utilise the‭ attention and commitment accustomed to the‭ ‬‘fashion world’‭ ‬while communicating interesting news topics‭. ‬And by putting‭ the written story on the inside of the tee just for the subscriber‭ to read‭, ‬the subscriber is really the one communicating the story and getting it to spread outside the T-post circle‭. ‬It becomes‭ ‬their interpretation of the story‭.  ‬

3‭. ‬What is your favourite toy‭?‬‭  
‬I have a Darth Vader alarm clock‭, ‬which I love‭. ‬When the alarm goes off‭, ‬Darth yells‭ ‬“You can not resist the power of the force‭!‬”‭ ‬Can you imagine a better way to wake up‭? <no we can’t>  ‬

4‭. ‬Please tell us more about the 51st T-shirt issue with Augmented Reality and what gave rise to this fabulous concept‭?
A friend of mine showed me the AR technique and it just blew my mind‭. ‬I instantly knew that it would make a great T-shirt whatever we did‭. ‬But if we‭ ‬could make it interactive somehow‭, ‬that would really blow people’s‭ ‬minds‭. ‬It took us a while before we found a suitable news story to go‭ ‬with it‭. ‬But when we did‭, ‬everything‭ ‬just fell in to place‭.  ‬

5‭. ‬Let’s talk more about Tees‭. ‬What in your opinion makes a successful Tee‭?‬‭ 
Ever since John Lydon aka Johnny‭ Rotten took a Pink Floyd T-shirt and wrote‭ ‬“I HATE”‭ ‬on‭ it back in the‭ ‬’70s‭, ‬people have expressed themselves through T-shirts‭.   ‬

6‭. ‬What is your favourite Tee of all time‭?
One of the latest T-shirts I’ve bought and loved is a Tee named‭ ‬“My Bike is Missing‭!‬”‭ ‬The print is the note to whoever stole his bike‭. ‬It ends off with‭ ‬“I hope you ride my bike without a helmet and get hit by a monster truck‭. ‬I hope my bike takes you straight to hell‭.‬”‭   ‬

7‭. ‬There has been a global trend for designers and illustrators to break free from commercial confines by diving into the underground world of street fashion and the likes as side projects or after hours‭ (‬for example designer Tees‭). ‬Your thoughts on this‭?‬‭ 
There are a lot of trends out there right now‭. ‬But the one thing they have in common is that they all try to outdo each other in‭ ‬being unique and groundbreaking‭. ‬All things popular will create a counter reaction‭. ‬One of my favorite counter reactions in design at the moment is to leave the computer and build it for real‭. ‬Make the headline in baked bread‭, ‬or do your illustration in origami‭. ‬The perfection is in the imperfection‭.  ‬

8‭. ‬If you could be an animated character‭, ‬who would it be and why‭? ‬I would definitely want to be Mister Magoo‭. 
Blind‭, ‬adventurous and oblivious are not a safe mix for an old dude‭. ‬But it would be awesome going through life not‭ having a clue‭, ‬but thinking you’re always on top of shit‭.  ‬

9‭. ‬Which issue has been the most popular in terms of sales and why do you think this was the case‭?‬‭ ‬
Definitely our AR issue‭. ‬Since we‭ did something no one had ever seen before‭, ‬we got a huge amount of exposure‭.  ‬

10‭. ‬What advice do you have for creatives who want to‭ ‬follow in your footsteps‭?‬‭ 
Get your friends to buy your product‭ ‬in the beginning‭. ‬They will be the harshest critics you’ll ever meet since you’ve made them pay good money for it‭. ‬And they know you too so they won’t hesitate to crucify you if they think it’s called for‭. ‬And don’t think too much‭. ‬If you’ve got a good idea on your hands‭, ‬just go for it‭! ‬Look at your idea and ask yourself‭ ‬“Is this truly unique and different from what everyone else is doing at the moment‭?‬”‭ ‬If it’s not‭, ‬kill it instantly and start over‭. ‬

11‭. ‬What do you do to chill‭?‬‭ 
I spend time with my family‭. My girlfriend Annica and my kids Arvid and Sigrid are my main source of inspiration‭.  ‬

12‭. ‬What is your favourite band/album/song‭? 
I listen to a LOT of music so my favourites vary‭. ‬Today it’s‭ ‬‘I Need a Dollar with Aloe Blacc’‭, ‬tomorrow it’s probably something else‭.  ‬

13‭. ‬Which is your favourite country that you have travelled‭ to and why‭?‬‭ 
I’ve been visiting NYC quite often lately‭. ‬For‭ a massive city it has a certain calmness‭. ‬Compared to Stockholm‭, ‬which has a baby brother complex‭ ‬‮–‬‭ ‬everyone‭ is trying to outdo each other with who they know and what they’ve accomplished‭. ‬Somehow I feel that New Yorkers‭ ‬
are more certain of who they are and are therefore not‭ as eager to whip out their resumé‭ ‬as soon as you talk to them‭. ‬©‭   

Posted via email from Chew magazine

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